So where’s the best place to put your dollars?
There are 4 key items (aside from the service you provide) that keep families coming back, and often times is the reason they recommend a particular funeral home.
- FIRST IMPRESSIONS – You have 9 seconds to make a good first impression. 9 seconds on the exterior and 9 seconds when they first walk in the door.
- WOMEN’S RESTROOM – Believe it or not, it matters to women. Not so much the men’s restroom but certainly the women’s. Updated, clean, fresh, with amenities.
- HOSPITALITY AREA – Whether you call it a coffee lounge, community room or family center… the sentiment from your families is still the same, “Are you as a business owner, interested in my comfort?” And in this day and age, food, specialty coffees & teas and flavored waters are all part of the hospitality package.
- IT and AUDIO/VISUAL – Tasteful, honoring use of technology is a welcomed amenity. What’s tasteful and honoring for your funeral home, will depend on your location. A rule of thumb is: If your families operate with technology on a daily basis, then your tech needs to be a step above their expectations.